A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY

COMMERCE

The rapid growth of e-commerce in India has transformed the retail landscape, with online platforms like AJIO becoming increasingly popular among urban consumers. This study aims to evaluate the level of customer satisfaction with AJIO online shopping among residents of Coimbatore city. Utilizing a structured questionnaire and a Likert scale to measure satisfaction, the research identifies key factors such as product quality, delivery efficiency, customer service, and trust as critical determinants of user satisfaction. Results from a sample of respondents in Coimbatore indicate a moderate level of satisfaction, with an average score of 3.33 out of 5. A significant proportion of users highlighted the importance of trust and service quality in shaping their online shopping experience. However, findings also suggest that a notable percentage of users are new to the platform, pointing to potential for market expansion with improved service offerings. This study provides valuable insights for AJIO to enhance its customer-centric strategies in Tier-II cities like Coimbatore.

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