Malagasy Rugby: Economic Opportunities and Challenges of Internationalization

Sport

Rugby is a sport deeply rooted in Malagasy culture, bringing together over 42,540 registered players and more than 410 clubs across the country. Despite this passion, the sport remains largely amateur, facing structural and financial challenges that hinder its development. This article explores the economic opportunities and challenges of internationalizing rugby in Madagascar. The analysis highlights the main obstacles to its professionalization: inadequate infrastructure, lack of funding, absence of a structured economic model, and limited access to international competitions. Yet, rugby represents a potential lever for economic development. It could attract private investors, generate revenue through sponsorships, boost sports tourism, and create direct and indirect employment opportunities in event management, marketing, and training. The study adopts a mixed-method approach, combining documentary analysis, surveys, and interviews with key stakeholders in Malagasy rugby. It also draws inspiration from successful models in other African nations, such as South Africa and Kenya, which have transformed rugby into a driver of economic growth and international influence. The findings suggest that an effective restructuring of Malagasy rugby—supported by tailored public policies, professional management, and private-sector involvement—could position the country on the international stage. The goal is to develop viable strategies so that Madagascar is not just a breeding ground for talent but also a recognized player in global rugby. Through these recommendations, this article aims to contribute to a broader discussion on the future of Malagasy rugby, placing it at the heart of sustainable development and international expansion.

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