ONLINE USHERING IN KANPUR
Abstract & Details
Research Area
EDUCATION
Keywords
Consumer behavior
influencing factors
online marketing
Abstract
This study focuses on understanding the consumer behaviour towards online marketing considering a particular geographical area i.e. Kanpur. A successful e - marketer needs only very little work to retain their existing customers compared to acquiring the new customers. If a company understands the different traits of the consumer behaviour and how to nurture them, then they have already hada blueprint for success. This research found that there are various dominant factors which influence consumer perceptions towards online marketing, they are perceived usefulness factor, information, ease of use, perceived enjoyment and security/privacy.Meanwhile,therearevariousotherfactorsinfluencingthepurchasesofconsumer such as social, cultural,persona landpsychological.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | MOHD AZAM | KANPUR INSTITUTE OF HIGHER EDUCATION |
How to Cite
Use the following formats to cite this article in your research.
APA Style
AZAM, MOHD (2024). ONLINE USHERING IN KANPUR. International Journal of Advance Research and Innovative Ideas In Education, 10(4), 1953-1958.
MLA Style
AZAM, MOHD. "ONLINE USHERING IN KANPUR." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 4, 2024, pp. 1953-1958.
IEEE Style
MOHD AZAM, "ONLINE USHERING IN KANPUR," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 4, pp. 1953-1958, 2024.
Vancouver Style
AZAM MOHD. ONLINE USHERING IN KANPUR. International Journal of Advance Research and Innovative Ideas In Education. 2024;10(4):1953-1958.
Harvard Style
AZAM, MOHD (2024) 'ONLINE USHERING IN KANPUR', International Journal of Advance Research and Innovative Ideas In Education, 10(4), pp. 1953-1958.
Chicago Style
AZAM, MOHD. "ONLINE USHERING IN KANPUR." International Journal of Advance Research and Innovative Ideas In Education 10, no. 4 (2024): 1953-1958.
Turabian Style
AZAM, MOHD. "ONLINE USHERING IN KANPUR." International Journal of Advance Research and Innovative Ideas In Education 10, no. 4 (2024): 1953-1958.
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