EDUCATIONAL PUBLIC RELATIONS AND SCHOOL PERFORMANCE INDICATORS: A CORRELATIONAL STUDY

Educational Administration

The main purpose of the study was to determine how educational public relations – internal communications, external communications, marketing/brand communications and crisis communications influence the school performance indicators – physical facilities, cohort survival rate and academic achievement in the District of Veruela, Veruela, Agusan del Sur for school year 2023-2024. Utilizing the descriptive quantitative which applied correlational research design, this study sought to find out the relationship of the two variables. The study used an adapted instrument for educational public relations and a researcher-made school performance indicators: physical facilities. The educational public relations questionnaire was a 21-item questionnaire and the school performance indicator: physical facilities was a 5-item questionnaire. The study found that the level of the school’s educational public relations has an overall mean of 4.2 described as high, the level of the school performance indicator in terms of Physical Facilities is high with a mean of 4.0, the overall cohort survival rate of the five respondent schools is in the average level, all respondents’ schools have the quality index of nearing mastery on the academic achievement. There was a significant relationship between school performance indicator in terms of cohort survival rate and educational public relations in terms of crisis communications.

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