VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA
Abstract & Details
Research Area
fisheries
Keywords
Business
Geographic
Cost plus pricing
Promotion
and Competitors
Abstract
This research aims to analyze the added value of shrimp processed into dimsum and to analyze the marketing carried out by MSME "Diana". The method used is a case study method. Types of data sources are primary and secondary data. Data analysis used a quantitative approach, namely the analysis of the added value of the Hayami method. Marketing data analysis is done descriptively. Based on the research results, it was found that the added value of processing fresh shrimp into dimsum products is Rp. 221,000.00,- /kg with a value added ratio of 50.11%. Marketing analysis Dimsum "Diana" is as follows : The market segmentation is based on the geographical method where the target customer is in the Bandung City Region. The rival competitors (dimsum products with different brands) are 34 products and substitute competitors, which is meatballs and dumplings, are 42 products. The pricing method is based on Cost Plus Pricing. Promotion using social media like Whatsapp.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Syifa Masyitoh | Padjadjaran University |
| 2 | Junianto | Padjadjaran University |
| 3 | Angela Puteri Millenia | Padjadjaran University |
| 4 | Shinta Amelia | Padjadjaran University |
| 5 | Dinda Ayu Febriyanti | Padjadjaran University |
| 6 | Septian Zulvikar | Padjadjaran University |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Masyitoh, Syifa, Junianto, Millenia, Angela Puteri, Amelia, Shinta, Febriyanti, Dinda Ayu, & Zulvikar, Septian (2022). VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA. International Journal of Advance Research and Innovative Ideas In Education, 8(6), 237-242.
MLA Style
Masyitoh, Syifa, et al. "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 6, 2022, pp. 237-242.
IEEE Style
Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar, "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 6, pp. 237-242, 2022.
Vancouver Style
Masyitoh Syifa, Junianto, Millenia Angela Puteri, Amelia Shinta, Febriyanti Dinda Ayu, Zulvikar Septian. VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA. International Journal of Advance Research and Innovative Ideas In Education. 2022;8(6):237-242.
Harvard Style
Masyitoh, Syifa, Junianto, Millenia, Angela Puteri, Amelia, Shinta, Febriyanti, Dinda Ayu, & Zulvikar, Septian (2022) 'VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA', International Journal of Advance Research and Innovative Ideas In Education, 8(6), pp. 237-242.
Chicago Style
Masyitoh, Syifa, et al. "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA." International Journal of Advance Research and Innovative Ideas In Education 8, no. 6 (2022): 237-242.
Turabian Style
Masyitoh, Syifa, et al. "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA." International Journal of Advance Research and Innovative Ideas In Education 8, no. 6 (2022): 237-242.
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