Strawberry Picking Agrotourism Development Strategy in Pandanrejo Village, Batu City with a Sustainable Tourism Approach

TOURISM

Batu City is an area located on the slopes of a mountain and the majority of the population are apple farmers, with the cold conditions of the area making it possible for apples to grow well and fertile. Batu City is also developed for agro-tourism which involves the use of Apple's agricultural land for tourism areas as well as commodity production of typical Batu City souvenirs. Another potential to become a new competitive advantage for tourism development, especially agro-tourism in Batu City, is strawberry farming. One of the things that is the main driving factor for strawberry farming potential is as a new city branding commodity for Batu City other than Apples. In addition, after discussing with the Head of the Sub-department of Staffing regarding the research location for the preparation of the internship report, the author focused the research location on Pandanrejo Village on the recommendation of the tourism office. Internship and research activities go hand in hand according to the job desk provided by the tourism office, so that the contributions made by the author can provide benefits for the tourism office and pandanrejo village Based on the above background, the authors focus on preparing reports on the location of Pandanrejo Village which has a strawberry picking tourist destination as a new tourist attraction that is being developed by the Batu City Tourism Office. It is necessary to analyze the development strategy of strawberry picking agro-tourism in Pandanrejo Village to be known and able to compete with the tourism potential that already exists in Batu Malang City. Based on this, this report raises the topic, so I raise the topic "Strategy for the Development of Strawberry Picking Agrotourism in Pandanrejo Village, Batu City with a Sustainable Tourism Approach".

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