Sport Tourism Development During the Covid-19 Pandemic at Uluwatu Collective, Badung Regency

TOURISM

The development of sport tourism at Uluwatu Collective during the pandemic is a very well-planned decision and can be categorized as an extreme choice. Built with the concept of community so that UC can survive in the difficult economy during a pandemic. Until now, UC has succeeded in introducing sport tourism on the basis of crossfit sports activities. The purpose of this research is to see the development of UC based on the existing potentials. After classifying the existing potential then it can be implemented in the actual development process at UC. The research method is descriptive with a qualitative approach. There are 4 informants, including: 2 owners from UC, marketing staff and healthy food suppliers at UC. Data collection techniques through observation, interviews and documentation. Data analysis techniques through preliminary studies, data reduction, data display and conclusions. The results showed that there were 4 physical potentials and 5 non-physical potentials that became the basis for UC development. Physical potential includes: landscapes and topography, sports facilities and infrastructure, culinary and merchandise. Meanwhile, non-physical potential includes community, institutional and management, events and security and comfort. The development of UC is based on this potential which is divided into physical development which includes buildings, accessibility, provision of sports equipment, provision of utilities, and health facilities. Non-physical development includes community formation, marketing development, hospitality development and business concepts. In the development process, there is potential that has not been developed significantly, namely culinary and merchandise.

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