A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR  ON OMNI-CHANNEL E-TAILING

Yoseph Jacin; Dr.R. Vinayagasundaram

A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING

September 2021

Vol-7, Issue-5

Paper ID: 15295

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Omni-Channel Supply chain Omni-channel E-tailing

Abstract

The use of the Internet and New technologies over the last decade has bought lot of changes in the retail Industry in India. The purpose of this study is to understand the Customers Intention and Purchase Decision Behaviour of Customers on Omni-Channel e-tailing in Coimbatore. Questionnaire methods and Convenient sampling were used to collect data from people in Coimbatore. SEM is used to analyze the customer's intention on Omnichannel E-Tailing. The Introduction of E-Commerce sites Like Flipkart and Amazon has bought a drastic change in Customers Intention and Purchase Behaviour. This paper provides the statistical viewpoint on Customers Intention and Purchase Decision on Omni-Channel E-Tailing

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Author Information

#	Name	Institute / Affiliation
1	Yoseph Jacin	Kumaraguru college of technology and sciences
2	Dr.R. Vinayagasundaram	Kumaraguru college of technology and sciences

How to Cite

Use the following formats to cite this article in your research.

APA Style

Jacin, Yoseph & Vinayagasundaram, Dr.R. (2021). A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING. International Journal of Advance Research and Innovative Ideas In Education, 7(5), 110-115.

MLA Style

Jacin, Yoseph, and Dr.R. Vinayagasundaram. "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING." International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 5, 2021, pp. 110-115.

IEEE Style

Yoseph Jacin and Dr.R. Vinayagasundaram, "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING," International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 5, pp. 110-115, 2021.

Vancouver Style

Jacin Yoseph, Vinayagasundaram Dr.R.. A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING. International Journal of Advance Research and Innovative Ideas In Education. 2021;7(5):110-115.

Harvard Style

Jacin, Yoseph & Vinayagasundaram, Dr.R. (2021) 'A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING', International Journal of Advance Research and Innovative Ideas In Education, 7(5), pp. 110-115.

Chicago Style

Jacin, Yoseph and Dr.R. Vinayagasundaram. "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING." International Journal of Advance Research and Innovative Ideas In Education 7, no. 5 (2021): 110-115.

Turabian Style

Jacin, Yoseph and Dr.R. Vinayagasundaram. "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING." International Journal of Advance Research and Innovative Ideas In Education 7, no. 5 (2021): 110-115.