THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE

Sweta Jain

THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE

August 2018

Vol-4, Issue-5

Paper ID: 9002

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

social science

Keywords

Purchase Decision Return decision Signal Return Policy Leniency key theories Conceptual Research Model.

Abstract

In the online marketplace, one area of growing interest is that of product returns. While most retail stores offer return policies, some offer more lenient return policies than others. A trend towards more liberalized or lenient returns policies is evident in the fashion e-commerce business. This paper focus on various reasons and degree of leniency in return policy. The research finds the literature gap which exist in the area of consumer returns and the scope of the study. The paper also discusses the research questions and the theories associated with the concept. .The paper finally concludes with the variables and Conceptual Research Model on the research topic. The research provides meaningful contributions to both academicians and retail managers.

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Author Information

#	Name	Institute / Affiliation
1	Sweta Jain	National Institute of Fashion Technology

How to Cite

Use the following formats to cite this article in your research.

APA Style

Jain, Sweta (2018). THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE. International Journal of Advance Research and Innovative Ideas In Education, 4(5), 138-142.

MLA Style

Jain, Sweta. "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 5, 2018, pp. 138-142.

IEEE Style

Sweta Jain, "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 5, pp. 138-142, 2018.

Vancouver Style

Jain Sweta. THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE. International Journal of Advance Research and Innovative Ideas In Education. 2018;4(5):138-142.

Harvard Style

Jain, Sweta (2018) 'THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE', International Journal of Advance Research and Innovative Ideas In Education, 4(5), pp. 138-142.

Chicago Style

Jain, Sweta. "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE." International Journal of Advance Research and Innovative Ideas In Education 4, no. 5 (2018): 138-142.

Turabian Style

Jain, Sweta. "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE." International Journal of Advance Research and Innovative Ideas In Education 4, no. 5 (2018): 138-142.