STUDY OF RECENT TRENDS IN RURAL MARKETING

SATNAM SINGH

STUDY OF RECENT TRENDS IN RURAL MARKETING

May 2018

Vol-4, Issue-1

Paper ID: 8543

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

MARKETING AND COOMUNICATION

Keywords

Rural Marketing Globalization Strategies and Challenges

Abstract

In today’s competitive market companies and organization tries their level best to mark their presence in the market. Each company and organization target different market with different marketing techniques, weather it is Urban or Rural market. Each market has their own potential but with the global market penetration rural market is considered to be more potential market then the urban market recent studies has proved. It is because of growth of per capita income, increase in population and various governmental penetration schemes. This paper will be going to discuss about the various challenges and strategies used to do rural marketing in India and present scenario of rural marketing in India.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	SATNAM SINGH	AMITY UNIVERSITY GWALIOR

How to Cite

Use the following formats to cite this article in your research.

APA Style

SINGH, SATNAM (2018). STUDY OF RECENT TRENDS IN RURAL MARKETING. International Journal of Advance Research and Innovative Ideas In Education, 4(1), 986-990.

MLA Style

SINGH, SATNAM. "STUDY OF RECENT TRENDS IN RURAL MARKETING." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 1, 2018, pp. 986-990.

IEEE Style

SATNAM SINGH, "STUDY OF RECENT TRENDS IN RURAL MARKETING," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 1, pp. 986-990, 2018.

Vancouver Style

SINGH SATNAM. STUDY OF RECENT TRENDS IN RURAL MARKETING. International Journal of Advance Research and Innovative Ideas In Education. 2018;4(1):986-990.

Harvard Style

SINGH, SATNAM (2018) 'STUDY OF RECENT TRENDS IN RURAL MARKETING', International Journal of Advance Research and Innovative Ideas In Education, 4(1), pp. 986-990.

Chicago Style

SINGH, SATNAM. "STUDY OF RECENT TRENDS IN RURAL MARKETING." International Journal of Advance Research and Innovative Ideas In Education 4, no. 1 (2018): 986-990.

Turabian Style

SINGH, SATNAM. "STUDY OF RECENT TRENDS IN RURAL MARKETING." International Journal of Advance Research and Innovative Ideas In Education 4, no. 1 (2018): 986-990.