The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State

vishva shah; Dr. Archana C. Narahari

The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State

January 2025

Vol-11, Issue-1

Paper ID: 25627

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Media and Communication

Keywords

Instagram Indian tourism Gujarat social media Tourism promotion

Abstract

This research explores the impact of Instagram on promoting Indian tourism, with a specific focus on individuals from Gujarat. The study begins by providing an overview of India's diverse geography and the increasing influence of social media, particularly Instagram, in shaping travel preferences and decisions. A review of existing literature highlights Instagram's growing significance in tourism promotion. The findings reveal that Instagram is a popular platform among people in Gujarat for discovering travel destinations and planning trips. The study concludes by emphasizing the need to understand Instagram users' preferences and behaviour to develop more effective tourism marketing strategies. This research lays the foundation for future studies aimed at optimizing Instagram's role in enhancing Indian tourism and supporting the growth of the tourism sector in Gujarat.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	vishva shah	Institute of Language Studies and Applied Social Sciences (ILSASS)
2	Dr. Archana C. Narahari	ILSASS, The Charutar Vidya Mandal (CVM) University, VV. Nagar, Gujarat.

How to Cite

Use the following formats to cite this article in your research.

APA Style

shah, vishva & Narahari, Dr. Archana C. (2025). The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State. International Journal of Advance Research and Innovative Ideas In Education, 11(1), 239-249.

MLA Style

shah, vishva, and Dr. Archana C. Narahari. "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 1, 2025, pp. 239-249.

IEEE Style

vishva shah and Dr. Archana C. Narahari, "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 1, pp. 239-249, 2025.

Vancouver Style

shah vishva, Narahari Dr. Archana C.. The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(1):239-249.

Harvard Style

shah, vishva & Narahari, Dr. Archana C. (2025) 'The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State', International Journal of Advance Research and Innovative Ideas In Education, 11(1), pp. 239-249.

Chicago Style

shah, vishva and Dr. Archana C. Narahari. "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State." International Journal of Advance Research and Innovative Ideas In Education 11, no. 1 (2025): 239-249.

Turabian Style

shah, vishva and Dr. Archana C. Narahari. "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State." International Journal of Advance Research and Innovative Ideas In Education 11, no. 1 (2025): 239-249.