ANALYSIS OF  MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.

Janani.K; Dr.S.P.Dhandayuthapani

ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.

October 2017

Vol-3, Issue-6

Paper ID: 6833

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Master of Business Administration

Keywords

Marketing Strategy packaged water producers Product Customer Competitive advantage price.

Abstract

One of the main functions within a company is the marketing area. Thus, creation and implementation a successful marketing strategy in business is very essential, especially when we deal with a business such as packaged water production, still or sparkling. During the research we have found most water producing companies strategy more on production than on sales and or marketing. The main tool they use to round competition seems to remain the pricing strategy, the other method that the water manufacturer’s use, apart from the price rivalry, is product proliferation and variation, as well as product development.

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Author Information

#	Name	Institute / Affiliation
1	Janani.K	University college of Engineering,Anna University,(BIT campus),Tiruchirapalli.
2	Dr.S.P.Dhandayuthapani	University college of Engineering,Anna University,(BIT campus),Tiruchirapalli.

How to Cite

Use the following formats to cite this article in your research.

APA Style

Janani.K & Dr.S.P.Dhandayuthapani (2017). ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.. International Journal of Advance Research and Innovative Ideas In Education, 3(6), 1429-1432.

MLA Style

Janani.K, and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, 2017, pp. 1429-1432.

IEEE Style

Janani.K and Dr.S.P.Dhandayuthapani, "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, pp. 1429-1432, 2017.

Vancouver Style

Janani.K, Dr.S.P.Dhandayuthapani. ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(6):1429-1432.

Harvard Style

Janani.K & Dr.S.P.Dhandayuthapani (2017) 'ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.', International Journal of Advance Research and Innovative Ideas In Education, 3(6), pp. 1429-1432.

Chicago Style

Janani.K and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 1429-1432.

Turabian Style

Janani.K and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 1429-1432.