HUMAN RESOURCE BRANDING- ANALYTICAL STUDY ON THE INDIAN ORGANIZATIONS

HUMAN RESOURCES MANAGEMENT

Human Resource is increasingly receiving attention as critical strategic partner, assuming stunningly different, far reaching transformational roles and responsibilities. Human asset is having most important priority in the organization and it integrates all human resource policies and programmes the frame – work of the company strategy. Human resources help in transforming the lifeless factors of production into useful products. It is endowing products and services with the power of the brand. Branding involves creating mental structure and helping consumer organize their knowledge about product and services in a way that clarifies their decision making and in the process provides value to the firm.

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