Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation

Tourism Marketing

Tourism is vital for many countries due to the huge investment in their goods and services and the opportunity for employment in the service industries associated with tourism. As it is, now, emerged as an important and well organized industry, it became one among the world’s most competitive industries. In the context of poor prospects and scenario of the manufacturing sector and the severe intimidation facing agricultural and traditional sectors and the uncertainties facing expatriate employment in the Gulf, tourism is considered as one of the sectors, which can drive the state’s economy to take the pinnacle of socio-economical development. Therefore, a planned strategic and collaborative marketing approach to tourist destinations has become an imperative requirement for the socio-economic development of any state like Kerala. The present study analyses and evaluates the various strategic approaches for marketing tourism destinations in the state of Kerala.

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