Research on the Innovation of Characteristic Rural Painted Cultural Tourism Products in Benxi from the Perspective of Tourist Interactive Experience

Management

Against the dual background of the further implementation of the rural revitalization strategy and the upgrading of cultural tourism consumption, rural painting, as an important carrier of culture empowering rural areas, has become a key starting point for activating rural cultural tourism vitality and shaping rural characteristic IP. Relying on the natural endowments of the Liaodong mountainous area, Manchu folk culture and rural development foundation, Benxi City has cultivated rural painting projects represented by Hanjia Village in Mingshan District, promoting the initial development of the rural cultural tourism industry. However, the current characteristic rural painted cultural tourism products in Benxi still remain at the level of "passive viewing", lacking in-depth interaction with tourists, which makes it difficult to meet tourists' needs for immersive and participatory experiences and restricts product competitiveness and sustainable development. By adopting the methods of literature research, field investigation, questionnaire survey and case analysis, this paper focuses on rural painted cultural tourism products in Benxi. From the perspective of tourist interactive experience, it sorts out their development status and characteristics, analyzes the existing problems and causes in interactive experience, and explores product innovation paths suitable for Benxi's regional characteristics. The purpose is to enrich the interactive forms and connotations of Benxi's rural painted cultural tourism products, improve tourists' sense of experience and satisfaction, and provide theoretical references and practical references for the high-quality development of Benxi's rural cultural tourism industry.

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