Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry

Sugathapala M.A.S.H.

Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry

January 2024

Vol-10, Issue-1

Paper ID: 22496

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Tourism Management

Keywords

Artificial Intelligence Augmented Reality Customer Engagement Data Analytics Digital Business Models Digital Platforms Digital Transformation E-commerce Sharing Economy Social Media Survey Design Technological Adoption Tourism Industry Upskilling Workforce Training

Abstract

This study investigates the profound impact of digital transformation on the tourism industry, examining key dimensions such as the implementation of digital technologies, evolving business models, and customer engagement through digital platforms. Through a cross-sectional survey design, data was collected from a diverse sample of tourism businesses, including hotels, travel agencies, and tour operators. The findings reveal a widespread integration of artificial intelligence, augmented reality, and data analytics, signifying a significant technological shift within the industry. Digital business models, particularly the reliance on online channels and the adoption of sharing economy strategies, underscore the adaptive nature of tourism businesses. Customer engagement through websites, mobile apps, and social media emerges as central to shaping tourist experiences. The composite score indicating the perceived impact of digital transformation reflects the industry's overall sentiment, offering insights into its readiness for a technologically-driven future. Recommendations emphasize the importance of workforce upskilling, enhancing digital presence, and fostering collaboration to leverage the transformative potential of digital technologies in the dynamic landscape of tourism. This study contributes to a nuanced understanding of the industry's response to digital advancements, guiding stakeholders toward strategic initiatives for sustainable growth and competitiveness.

License

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Author Information

#	Name	Institute / Affiliation
1	Sugathapala M.A.S.H.	Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka

How to Cite

Use the following formats to cite this article in your research.

APA Style

M.A.S.H., Sugathapala (2024). Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry. International Journal of Advance Research and Innovative Ideas In Education, 10(1), 688-696.

MLA Style

M.A.S.H., Sugathapala. "Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 1, 2024, pp. 688-696.

IEEE Style

Sugathapala M.A.S.H., "Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 1, pp. 688-696, 2024.

Vancouver Style

M.A.S.H. Sugathapala. Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry. International Journal of Advance Research and Innovative Ideas In Education. 2024;10(1):688-696.

Harvard Style

M.A.S.H., Sugathapala (2024) 'Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry', International Journal of Advance Research and Innovative Ideas In Education, 10(1), pp. 688-696.

Chicago Style

M.A.S.H., Sugathapala. "Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry." International Journal of Advance Research and Innovative Ideas In Education 10, no. 1 (2024): 688-696.

Turabian Style

M.A.S.H., Sugathapala. "Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism Industry." International Journal of Advance Research and Innovative Ideas In Education 10, no. 1 (2024): 688-696.