A REVIEW ON VISUAL MERCHANDISING

ABINAYA M; DURGA R; AKSHAYA S; JASIRABANU A

A REVIEW ON VISUAL MERCHANDISING

December 2023

Vol-10, Issue-1

Paper ID: 22285

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Fashion designing

Keywords

Visual-merchandising Table display Hanger Floor equipment Attractive store layout visually effective signage and packaging consumer attention .

Abstract

Visual Merchandising is a technique to visually making the brand attractive and highlights the unique features of the store. Brands hire specialized marketers who focus on visually enhancing the brand and provide them with a good shopping experience in the stores. The study focuses on four important factors of visual merchandising and the hypotheses are based on these is store layout, window display, colour & lightning and store interior, and how it influences the attention of consumers. We understood the importance of visual merchandising in contributing to the store’s profit. The company taught us the role of visual merchandiser and his importance to present the store visually effective. Lighting-Signage and packaging Uniform and presentation. Point of sale material and ticketing, shapes and various textures, window display and other visually important elements were taught efficiently by the visual merchandiser. The main aim and purpose of the study was to determine how visual merchandising influences consumer attention.

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Author Information

#	Name	Institute / Affiliation
1	ABINAYA M	PSGR KRISHNAMMAL COLLEGE FOR WOMEN
2	DURGA R	PSGR KRISHNAMMAL COLLEGE FOR WOMEN
3	AKSHAYA S	PSGR KRISHNAMMAL COLLEGE FOR WOMEN
4	JASIRABANU A	PSGR KRISHNAMMAL COLLEGE FOR WOMEN

How to Cite

Use the following formats to cite this article in your research.

APA Style

M, ABINAYA, R, DURGA, S, AKSHAYA, & A, JASIRABANU (2023). A REVIEW ON VISUAL MERCHANDISING. International Journal of Advance Research and Innovative Ideas In Education, 10(1), 47-56.

MLA Style

M, ABINAYA, et al. "A REVIEW ON VISUAL MERCHANDISING." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 1, 2023, pp. 47-56.

IEEE Style

ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A, "A REVIEW ON VISUAL MERCHANDISING," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 1, pp. 47-56, 2023.

Vancouver Style

M ABINAYA, R DURGA, S AKSHAYA, A JASIRABANU. A REVIEW ON VISUAL MERCHANDISING. International Journal of Advance Research and Innovative Ideas In Education. 2023;10(1):47-56.

Harvard Style

M, ABINAYA, R, DURGA, S, AKSHAYA, & A, JASIRABANU (2023) 'A REVIEW ON VISUAL MERCHANDISING', International Journal of Advance Research and Innovative Ideas In Education, 10(1), pp. 47-56.

Chicago Style

M, ABINAYA, et al. "A REVIEW ON VISUAL MERCHANDISING." International Journal of Advance Research and Innovative Ideas In Education 10, no. 1 (2023): 47-56.

Turabian Style

M, ABINAYA, et al. "A REVIEW ON VISUAL MERCHANDISING." International Journal of Advance Research and Innovative Ideas In Education 10, no. 1 (2023): 47-56.