INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH

Commerce & Management

Egalitarianism, culture, and radicalism emerged as a consequence of commercialization; nevertheless, concurrently, cultural hybridization is taking place. The Korean Wave, sometimes referred to as Hallyu, is an outcome of cultural assimilation whereby Korean traditions and the Western way of life converge. It is evident from Korean plays and films that modernization is possible without a complete abandonment of customs. Addressing the cultural assimilation caused by the Korean wave, which is gaining traction among young people as an alternative kind of modernism, is a challenging undertaking. Korean dramas, films, clothes, and pops are a few further types of cultural invasion that are gaining traction among the youth of today, especially among adolescents and young adults. The audience was captivated by the degree of intimacy and knowledge with local customs. In contrast to the Korean wave, modern and Indian cultures are not as pervasive. In addition, attributes such as fashion and style, realism and commonsense, and consistency in flow, along with the attractiveness and physical prowess of the actors, contribute to the propagation of the Korean wave. However, this should not be misconstrued as cultural adolescent development or ignorance of our own heritage.

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