Impact Of Logistics on Purchase Intention

Management

The logistics industry is an essential component of modern commerce, connecting businesses with their customers. However, many ordinary people continue to face several challenges in obtaining efficient and cost-effective delivery services. Consumers face two significant challenges: inefficient delivery services and high shipping costs. Inefficient delivery services can cause delays, lost packages, and poor customer service, resulting in consumer frustration and dissatisfaction. High shipping costs, on the other hand, can limit access to goods and make it difficult for consumers to buy products from different regions, especially in low-income communities. These issues have a significant impact on consumers' delivery experiences and may discourage them from making future purchases. The target population were consumers using online platforms to purchase products across the State of Kerala, India. Demographic information and data related to the delivery issues faced by Consumers were collected. Chi square test was done to test the association between gender and frequency of purchase. Exploratory factor analysis was used to explore the factors related to online purchase intention of consumers with the IBM SPSS .

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