THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT

Management, Finance

The objective of this research is to acknowledge users’ perception on Finpay product quality, promotion, and customer willingness to use, to measure the influence of product quality on the customer willingness of utilizing Finpay product, to measure the influence of promotion on the customer willingness of utilizing Finpay product, and to measure the influence of product quality and promotion on the customer willingness of utilizing Finpay product. The research was conducted by utilizing a descriptive analysis approach. The required data was collected by using online questionnaire intended to the user of Finpay Money in Bandung City Indonesia. The sample used in this research consist of 100 people, taken by using purposive sampling technique. The gathered data were analyzed by using a descriptive analysis and multiple linear regression analysis. The results of this research revealed that product quality is positively yet insignificantly influence customer willingness to use Finpay product, meanwhile promotion is significantly influencing customer willingness to use Finpay product. On the other hand, product quality and promotion are simultaneously providing significant influence on customer willingness to use Finpay product. Based on the results, Finpay should be able to maintain their promotional programs because the program brings significant influence on customer willingness to use their product.

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