UNLEASHING THE POWER OF DIGITAL ASSETS: EXPLORING CRYPTOCURRENCY ADOPTION AMONG PROFESSIONALS

Management and Commerce

The growing significance of digital currencies has spurred global interest, particularly in how cryptocurrencies are adopted in developing regions such as the Philippines. This study investigates cryptocurrency adoption among professionals in semi-urban and rural areas of the Caraga region—an underrepresented demographic in current literature, which typically emphasizes urban, student, or tech-savvy populations. Using a mixed-methods explanatory-sequential design, data were collected from 300 professionals aged 27–42, primarily full-time employees with bachelor’s degrees. Results revealed a moderate level of cryptocurrency adoption, with positive perceptions of digital assets but limited active use and investment. Demographic factors including income, education, employment status, gender, and location significantly influenced adoption, while age did not. Despite recognizing the innovation and financial potential of cryptocurrencies, low trust in platforms persisted due to security risks, market volatility, and unclear regulations. Qualitative insights identified eight adoption barriers, including technical complexity and limited internet access. In response, the study proposed a five-pillar Cryptocurrency Adoption Framework focusing on education, trust-building, community engagement, policy support, and infrastructure. The research concludes that financial literacy, simplified onboarding, and regulatory clarity are crucial for promoting responsible and inclusive digital currency adoption. These findings offer actionable guidance for policymakers, educators, and financial stakeholders in Caraga and comparable regions.

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