Digital-Based Promotion strategy of Kulati Tourism Village, East Tomia District, Wakatobi Regency

TOURISM

Digital-based promotional strategy is one form of marketing activity that uses electronic media as a tool to introduce an object to be sold. With the development of increasingly advanced technology, where all forms of human activities are almost 80% using technology in helping their daily activities, one of which is marketing activities for business people providing goods and services, especially in the world of tourism that offers facilities and facilities. With this digital promotion, which utilizes social media and advertising through the internet and television as a medium of assistance, it can obviously give a wider reach, especially the high level of public interest in the use of social media. Therefore, it is important that the use of this digital-based promotion strategy is carried out in Kulati Tourism Village in increasing the number of tourist visits to Kulati Tourism Village, especially the tourist village is still under development so that it can help in improving good services and the development of facilities and infrastructure that exist in the world of tourism. In this study to find out the digital-based promotion strategy in Kulati Tourism Village, researchers used qualitative countertactive techniques with a SWOT approach and applied the concept of promotional mix according to Kotler and Armstrong (2014, p.429) which discusses the specific combination of advertising, sales promotion, public relations, personal sellers, and direct marketing facilities. As well as the concept of digital promotion) according to Ryan in Harwindra Yoga Prasetya and Adi Nurmahdi (2015) to provide solutions in forming a digital-based promotional strategy in Kulati Tourism Village later.

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