THE MANAGEMENT STRATEGY OF THE PACIFIC MUSEUM AS A MADE TOURISM ATTRACTION IN THE NEW NORMAL ERA

TOURISM

Covid-19 pandemic emerging in early 2020 impacted on various sectors in the world, one of the examples is tourism sector in Indonesia. Tourism is known as featured sector since it greatly affects the national economy. However, pandemic makes tourism sector experience a temporary suspension. Pasifika Museum becomes an artificial tourist attraction in Bali Province experiencing the impact in term of tourist visits, tourism product and facilities, as well museum management. As time goes by, new normal era is implemented to recover Bali tourism. The study aimed to formulate the right management strategy for Pasifika Museum and efforts implemented in new normal era. It was a qualitative descriptive study using primary and secondary data sources. In addition, data collection techniques were observation and interview with Pasifika Museum manager, documentation studies and SWOT analysis technique for formulating the right strategy. The result indicated that management strategy was very good, but it needed to be some improvements in terms of human resource quality, facilities and information delivery to tourists from the aspects of planning, organizing, actuating, and controlling.

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