The Effect of Product Design and Lifestyle on Craft Purchase Decision in Mendaycraft Weaving Pandan Pantai Cermin Serdang Bedagai

Economics

The purpose of this research is to examine the impact of product design and lifestyle factors on purchasing decisions for Mendaycraft Weaving Pandan Pantai Cermin Serdang Bedagai. The study is descriptive yet employs a quantitative methodology. There were eighty-six customers of Mendaycraft Weaving Pandan Pantai Cermin Serdang Bedagai were included in this research. Multiple linear regression analysis, partial significance testing (t-test), simultaneous significance testing (F-test), and coefficient of determination testing are used to analyze the data (R2). The t-test findings indicate that the product design has a significance value of 0.000, indicating that the product design significantly affects the purchase decision. Additionally, the lifestyle predictor has a significance value of 0.000, indicating that it significantly impacts purchase decisions. The F-test findings indicate that the significance value of product design and lifestyle is 0.000, indicating that both product design and lifestyle factors significantly influence purchase decision variables concurrently. It is reported that the Adjusted R Square value is 0.800 based on the value of the coefficient of determination using the Adjusted R Square value. Thus, the magnitude of product design and lifestyle influences on purchase decisions is 0.800 (80.00 per cent), while the remaining 20% is affected by factors not considered in this study.

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