CONSUMER BEHAVIOR TOWARDS PUBLIC AND PRIVATE SECTOR HOSPITALS

Management

This study pays attention to the major issues involved in selection of the hospitals by patient. Here efforts are made to clear the picture why people select private hospitals virus government hospitals. What’s are the major reasons behind their selection. Their preferences have been judged on the basis of cost factor, timeliness, hospitals infrastructure, personal links, special treatment techquies, time bound services, references by others, etc. This study helps both private and public hospitals to improve their performances as required by the patients. This study will help lot for new comer hospitals also by suggesting some specific infrastructures and services that are essential with the point of view of patients. This study compared the quality of services provided by private and public hospitals in Pune District. Patient perceptions were sought on aspects of service quality including responsiveness, assurance, communication, discipline, timeliness and baksheesh. Because private hospitals are not subsidized, it was felt that the incentive structure would induce them to provide better services than public hospitals on the measures of service quality. This contention was largely supported. The results also indicated that both groups have room for improvement.

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