DEVELOPMENT MARKETING IN GREEN CANYON BODY RAFTING PANGANDARAN

Tourism Management

The tourism sector is one of the many sectors that are developing and is supported by the government even though it is a little late compared to neighboring countries such as Malaysia, Thailand and there are still many who have already paid attention to the tourism sector. One of the many areas that have many good tourist attractions and have high competitiveness with other regions, namely West Java Province, Pangandaran Regency with its famous tourist attraction object, namely Green Canyon Rafting, unfortunately there are still many aspects that have not been carried out optimally and obstacles that must be addressed face such as human resource problems and the decline in the number of visits due to promotions and marketing targets that are less focused and comprehensive. The method that is carried out alone includes SWOT analysis, qualitative analysis and literature study followed by data collection and analysis.Although it can be said that the Green Canyon Rafting tourist attraction object is good in terms of facilities and even won the first national prize in the best tourism village management, but there are still many who are not satisfied or regretted in this tourism service. In addition, there is a lack of coordination between green canyon managers, namely the local government and local community groups who are considered dissatisfied with the policies made by the government and cannot take advantage of what they have achieved.hat are considered from the most relevant, relevant, and sufficiently relevant in sequence. Another way could be, for example, by looking at the research year starting from the most recent, and gradually moving backward to a longer year. Make notes, quotes, or information that are arranged systematically so that research can easily be searched back if at any time needed. (Darmadi, 2011).

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.