STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA

Home Economics and Hospitality Management

This research work geared on strategies to curb impulse buying among female undergraduates in the University of Nigeria Nsukka. The research work adopted a descriptive survey design carried out in the University of Nigeria in Enugu state – Nigeria. The research population was delimited to 4,158 female students residing in female hostels in the University of Nigeria Nsukka. The research was carried out with a sample of 259 undergraduate females selected using the simple random sampling technique. The instrument used for data collection was a structured questionnaire, which was validated by three experts. The data was analyzed with the Statistical Package for Social Science (SPSS), using the descriptive statistical tools: frequency and percentage tables. Results gotten from the analyses revealed that most (51.5%) female students residing in hostels fall under the age bracket 20-24, have their source of income as pocket allowance (82.2%) and are on a height in the indulgence of impulse buying. The analysis further revealed that the reasons female students indulge in impulse buying include: lack of budget, persuasiveness or friendliness of the vendor, advertisement, attractive display of goods, among others. Effects of impulse buying on female undergraduates in university of Nigeria, Nsukka include: going into debt, misuse of available resources, regrets and guilt, over and unplanned spending, lack of savings, mistakes during purchase, frequent purchase of items not needed, forced need to live above available resources. It was revealed that strategies that can be applied to curb impulse buying among female undergraduates in the university of Nigeria, Nsukka include: making a written budget, sticking to written budget while shopping, declaration and adherence to self-imposed limits, appropriate allocation of resources, tracking expenses made during shopping, among others.

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