Role of Interior design, localization and standardization on fast food eateries

Rahul Mehta; Suniti Sood

Role of Interior design, localization and standardization on fast food eateries

May 2020

Vol-6, Issue-3

Paper ID: 12038

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Design

Keywords

Interior design localization standardization strategy

Abstract

This study addresses interior design, localization and standardization factors in the fast food industry by taking a real time case study of the McDonalds. The color scheme of McDonalds also help in attracting its customers. The QSCV (Quality, Service, Cleanliness and Value) policy of McDonalds is the key factor for its popularity among customers. McDonalds follow a localization strategy in combination with global strategy with which it is able to think globally and act according to its locality. The localization strategy used by McDonalds has proven to make it more successful among the fast food chains.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Rahul Mehta	Amity University Haryana, Gurgaon-122413
2	Suniti Sood	Amity University Haryana, Gurgaon-122413

How to Cite

Use the following formats to cite this article in your research.

APA Style

Mehta, Rahul & Sood, Suniti (2020). Role of Interior design, localization and standardization on fast food eateries. International Journal of Advance Research and Innovative Ideas In Education, 6(3), 694-702.

MLA Style

Mehta, Rahul, and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 3, 2020, pp. 694-702.

IEEE Style

Rahul Mehta and Suniti Sood, "Role of Interior design, localization and standardization on fast food eateries," International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 3, pp. 694-702, 2020.

Vancouver Style

Mehta Rahul, Sood Suniti. Role of Interior design, localization and standardization on fast food eateries. International Journal of Advance Research and Innovative Ideas In Education. 2020;6(3):694-702.

Harvard Style

Mehta, Rahul & Sood, Suniti (2020) 'Role of Interior design, localization and standardization on fast food eateries', International Journal of Advance Research and Innovative Ideas In Education, 6(3), pp. 694-702.

Chicago Style

Mehta, Rahul and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal of Advance Research and Innovative Ideas In Education 6, no. 3 (2020): 694-702.

Turabian Style

Mehta, Rahul and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal of Advance Research and Innovative Ideas In Education 6, no. 3 (2020): 694-702.