Perception of Corporate Social Responsibility among Business Administration Students of Polytechnic University of the Philippines

Business Analytics

Corporate Social Responsibility of an organization positively influences social and environmental factors. As future employees and leaders of a company, it is sensible for students with business-related majors to be aware of how CSR can positively impact the perception of consumer towards the organizations’ brand and expecting to affects the social changes with their practices and beliefs. The main objective of this study is to analyze the students’ perceptions of Corporate Social Responsibility these include: to determine the order of the types of their perception regarding CSR, the significance of the socio-demographics (such as age, sex and religion) to their perception and its relationship to the organization and its CSR. We collected data using a sample of 337 students from Polytechnic University of the Philippines specifically from College of Business Administration and analyze using f-test, one-way ANOVA, and Regression. The results indicate that the Pro CSR has the highest rank order in the types of students’ perception followed by Secondary CSR and Resistant CSR rank being the lowest. Meanwhile, the sociodemographic variables of the respondents mainly age and religion have an influence on their perception of CSR and its organization.

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