PROSPECTS OF E COMMERCE IN INDIAN BUSINESS CONTEXT

Management

International Conference on "Innovative Management Practices"

One of the most profound changes currently transpiring in the world of business is the introduction of electronic commerce. The impact of electronic commerce (ecommerce, or EC) on procurement, shopping, business collaboration, and customer services as well as on delivery of various services is so dramatic that almost every organization is affected. E-commerce is changing all business functional areas and their important tasks, ranging from advertising to paying bills. The nature of competition is also drastically changing, due to new online companies, new business models, and the diversity of EC-related products and services. EC provides unparalleled opportunities for companies to expand worldwide at a small cost, to increase market share, and to reduce costs. In this chapter we will explain the major applications of EC, the issues related to its successful implementation and to its failures, and what services are necessary for its support.

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