ECONOMICALLY GROWTH ON FARMERS’ BY USING THE SCHEME OF UZHAVAR SANTHAIS IN MADURAI DISTRICT

General Management

International Conference on "Innovative Management Practices"

Direct marketing of agricultural products is economic way to satisfy the produces as well as buyers. Direct marketing of selling agricultural produce is seen progressing in India throughout. On one hand, it would enable a farmer to gain maximum possible share a consumer spends on purchasing the agricultural products and on the other hand it would deliver the produce at cheap and affordable price to consumers, uzhavar santhai locally commonly called as farmers market is one example which has achieved success in most parts of india through an efficient marketing system of direct sale of fresh vegetables and fruits. This social institution has provided a good impact on up liftment of farmer class in the country/ the study presnts a survey based approach to find the relationship between the factors of farmers’ agriculture land and sales of product at farmers’ market with respect to these markets is involved Madurai District Uzhavar Santhasis in TamilNadu.

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