EMERGING TRENDS IN ONLINE MARKETING: A CONCEPTUAL STUDY

Marketing Management

International Conference on "Innovative Management Practices"

The intention of this paper is to present a theoretical study on product marketing using the Internet. This paper will scrutinize the use of Internet for product promotion and new consumer processes. This paper helps to understand how much online marketing has infiltrate in the market place, the profit of online marketing for the businesses as well as the customers and travel around the future forecast of online marketing. Internet advertising, fundamental store-fronts and effective communities are explained with examples and our views. We then present new consumer processes on the Internet and show how they augment the performance of the consumer purchase needs and also support interactive marketing. We converse the challenges of measuring Web advertisements and close the chapter with an outline of our views on Internet and marketing.

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