An Evaluation of Seafood Industry

Marketing Management

International Conference on "Innovative Management Practices"

India is blessed with a coastline of over 8,129 kms, 2.02 million sq. km of EEZ, 0.5 million sq. km. Continental shelf estimated to have exploitable resources to the tune of 4.42 million tons of which about 3.22 million tons are presently exploited. The estimated potential brackish water area suitable for shrimp farming is about 1.24 million hectare of which around 15% is utilized for farming, producing about 2.78 lakh tons of shrimp, scampi, mud crab and seabass which is going to the export basket. India’s total fishery production is about 8.88 million tons from both capture and aquaculture India’s seafood industry has become one of the leading suppliers of quality seafood to all the major markets of the world. India has world class seafood processing plants that follow quality control regimes complaint to stringent international regulatory requirements. With the growing demand for Indian seafood products across the world, the dynamics of the seafood business in India is changing fast. There is a tremendous growth in the resources and infrastructure of the Indian seafood industry today.Export of Marine Products from India will depend upon world’s demand and supply conditions. This paper highlights the significance and viability of marine exports. The need for the present study is to identify different types of marine products exported and in turn determine the export prospects of this sector.

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