Make in India saga: case study of Patangali FMCG

Economics

Second National Level Interdisciplinary Seminar on "Exploring Emerging Trends and Innovation in Research in Commerce, Science & Technology, Humanities and Social Sciences”

Make in India is the concept launched by Prime Minister Mr. Narendra Modi on September 25, 2014. The objective of the scheme was to boost up domestic manufacturing industry also to attract foreign direct Investment in the Indian Economy. Prime Minister felt this need to launch this concept in the wake of entrepreneurs moving out of country. Entrepreneurs move away from Indian economy for establishing business; the reason being low rating of ease in doing and establishing business. The key objective is to achieve 25% of contribution of manufacturing sector to India’s GDP which is currently 15 %. The success of this concept is opening opportunities in employment generation, attracting more foreign investment and convert Indian manufacturing industry as one of the best all over the globe. For make in India concept government has recognized 25 sectors of Indian Economy, these are the sectors with highest potential to attract FDI. The sectors included are Automobiles, Food Processing, Renewable Energy, IT and BPM , Roads and Highways , Aviation, Leather , Space, Auto mobile components, Biotechnology, Media and Entertainment, Textile and Garments, Chemicals, Mining, Thermal Power, Oil and Gas, Construction, Tourism and Hospitality, Defence Manufacturing, Pharmaceuticals, Wellness, Electrical Machinery, Electronic System, Ports, Railways. India is the country of rich source of natural resources, source of skilled and unskilled labour force, educated labour force. With this advantages to its credit India boast of being preferred destination for manufacturing activities. But the flipside to this is Indian labour laws are not amended with global standards. The paper focuses on studying Patangali, our very own Indian company. Patangali is an excellent example of domestic organisation success in business within shot span of time using all indigenous Material and technology hence it is the best example of Make in India.

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