Marketing of the Banking Services

Accountancy

Second National Level Interdisciplinary Seminar on "Exploring Emerging Trends and Innovation in Research in Commerce, Science & Technology, Humanities and Social Sciences”

Banks deliver services, which aims at satisfying the needs and wants of consumers and a Profit Organization must recognize not only the desires of the would-be consumer; but his budget should also be taken into consideration without sacrificing the organisation’s profit-making motive. A successful marketing firm must not only retain her large consumers but should make efforts to increase its size in the face of fierce competition. This study examines the marketing of bank services in banks and issues faced by them. It also aims at identifying the various marketing principles which are applied, and which actually enhances consumers value and consumers satisfaction. Data for the study were obtained from primary and secondary sources. The study concluded that applying various marketing concepts enhanced consumer’s satisfaction and helped the banks to give a strong competition in the Industry.

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