ROLE OF SHRI MAHILA GRAH UDYOG IN WOMEN EMPOWERNMENT ( a case study of Lijjat Papad)

WOMEN EMPOWERNMENT

Second National Level Interdisciplinary Seminar on "Exploring Emerging Trends and Innovation in Research in Commerce, Science & Technology, Humanities and Social Sciences”

SHRI MAHILA GRIHA UDYOG LIJJAT PAPAD (SMGULP), popularly known as lijjat is an organisation which stands for women’s strength and fully owned and run by women. It is the women’s organisation of the women, by the women and for the women. It was started on 15th March 1959 with 7 lady members with a borrowed sum of Rs. 80 at Girgaon in Mumbai and it has completed 50 years and it celebrated Golden jubilee year in 2009.It is a cooperative organization involved in manufacturing of various fast-moving consumer goods. India, since independence tried to gain the self sufficiency in all the sectors. Women, being the weaker section were never encouraged for entrepreneurial and business activities. This paper aims to highlight the role of women empowerment by indicating and signifying the philanthropic activities of Shri Mahila Griha Udyog business with special reference to the Lijjat papad which is the most successful Fast Moving consumer good. Since its inception, this organization aimed at imparting employability skills to women by making them able to sell certain products by preparing it at their residential places and thereby selling the same in the market. Through this technique of production and distribution, the one new era of Household earners is created, which resulted in self reliance of women. Shri Mahila Griha Udyog inculcates 3 E’s in women i.e, Employment, Entrepreneurship, thereby Empowerment and the paper is all about focusing on the business, its culture and its contribution to the social service.

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