Recycling Materials Through: A Reverse Logistics Approach

Marketing Management

International Conference on "Innovative Management Practices"

Recycling has been stretching out worldwide, involving all the layers of supply chains in various industry sectors. Construction industry produces large amount of waste throughout the year. Most of the time construction and demolition waste ends up in landfills disturbing environmental, economical and social life cycle. Components of construction and demolition waste typically include concrete, asphalt, wood, metals, gypsum wallboard, roofing, paper, plastic, drywall and glass. While some actors in the chain have been forced to take products back, others have pro-actively done so, attracted by the value in used products one way or the other, Reverse Logistics has become a key competence in modern supply chains. In this paper, we present a content to recycle using reverse logistics issues. To do so, we propose a content framework focusing on the following questions with respect to reverse logistics: Why? What? How?; and, Who?, i.e. driving forces and return reasons, what type of products are streaming back, how are they being recovered, and who is executing and managing the various operations. These four basic characteristics are interrelated and their combination determines to a large extent the type of issues arising from the resulting reverse logistics system.

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