TO KNOW THE PERFORMANCE OF SEMI AUTOMATIC WASHING MACHINE IN JASHPUR & SURGUJA DISTRICTS AND DETERMINING THE FACTORS TO INCREASE THE MARKET SHARE
Abstract & Details
Research Area
SALES AND MARKETING
Keywords
FMCD INDUSTRY
WHIRLPOOL OF INDIA LTD
WASHING MACHINES
SEMI AUTOMATIC WASHING MACHINES
INDIA
CHHATTISGARH
FACTORS TO INCREASE MARKET SHARE
DISTRICTS OF CHHATTISGARH
Abstract
The purpose of this research paper is to understand trade partner’s
behaviour and to know the performance of SAWM in two districts of
Chhattisgarh with reference to whirlpool of India limited. This research also
helps to determine factors to increase the market share of SAWM in jashpur and
surguja district. It also tests association between Customer’s first visit and their
overall shopping experience, also to know the overall satisfaction of the
customers with the store. The research is descriptive in nature. The primary data
has been collected through a structured self-designed questionnaire and filled by
the trade partners. Total 122 trade partners have been selected as a sample using
non probability convenience sampling. The data analysis has been done using
regression analysis and chi square test with the help of SPSS and advanced
excel. The study found that satisfaction is derived majorly from product quality.
The study also investigated that there is a significant association between
customers’ first visit and their overall shopping experience.
License
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Commons
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | SAHIL ARVIND MOKADAM | BALAJI INSTITUTE OF MODERN MANAGEMENT |
How to Cite
Use the following formats to cite this article in your research.
APA Style
MOKADAM, SAHIL ARVIND (2018). TO KNOW THE PERFORMANCE OF SEMI AUTOMATIC WASHING MACHINE IN JASHPUR & SURGUJA DISTRICTS AND DETERMINING THE FACTORS TO INCREASE THE MARKET SHARE. International Journal of Advance Research and Innovative Ideas In Education, 4(5), 379-392.
MLA Style
MOKADAM, SAHIL ARVIND. "TO KNOW THE PERFORMANCE OF SEMI AUTOMATIC WASHING MACHINE IN JASHPUR & SURGUJA DISTRICTS AND DETERMINING THE FACTORS TO INCREASE THE MARKET SHARE." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 5, 2018, pp. 379-392.
IEEE Style
SAHIL ARVIND MOKADAM, "TO KNOW THE PERFORMANCE OF SEMI AUTOMATIC WASHING MACHINE IN JASHPUR & SURGUJA DISTRICTS AND DETERMINING THE FACTORS TO INCREASE THE MARKET SHARE," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 5, pp. 379-392, 2018.
Vancouver Style
MOKADAM SAHIL ARVIND. TO KNOW THE PERFORMANCE OF SEMI AUTOMATIC WASHING MACHINE IN JASHPUR & SURGUJA DISTRICTS AND DETERMINING THE FACTORS TO INCREASE THE MARKET SHARE. International Journal of Advance Research and Innovative Ideas In Education. 2018;4(5):379-392.
Harvard Style
MOKADAM, SAHIL ARVIND (2018) 'TO KNOW THE PERFORMANCE OF SEMI AUTOMATIC WASHING MACHINE IN JASHPUR & SURGUJA DISTRICTS AND DETERMINING THE FACTORS TO INCREASE THE MARKET SHARE', International Journal of Advance Research and Innovative Ideas In Education, 4(5), pp. 379-392.
Chicago Style
MOKADAM, SAHIL ARVIND. "TO KNOW THE PERFORMANCE OF SEMI AUTOMATIC WASHING MACHINE IN JASHPUR & SURGUJA DISTRICTS AND DETERMINING THE FACTORS TO INCREASE THE MARKET SHARE." International Journal of Advance Research and Innovative Ideas In Education 4, no. 5 (2018): 379-392.
Turabian Style
MOKADAM, SAHIL ARVIND. "TO KNOW THE PERFORMANCE OF SEMI AUTOMATIC WASHING MACHINE IN JASHPUR & SURGUJA DISTRICTS AND DETERMINING THE FACTORS TO INCREASE THE MARKET SHARE." International Journal of Advance Research and Innovative Ideas In Education 4, no. 5 (2018): 379-392.
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