An empirical study on responses of ULIP Investors, with regard to switching between the ULIP funds

Commerce and Manangement

ULIPs since its inception have been a matter of controversy, which has paved a way for multiple types of research through which spectacular results have come out. Through our present research work, we attempt to sketch ULIPs clearly, bring out it's true & unbiased picture which will help the readers to unfold various shades of this insurance plan, help them to come up with worthy decisions. The study has incorporated only primary data for concluding the research. The prime conclusion of the research was that ULIPs are capable of bringing good returns to the investors with only one condition & that is patience. We have associated performance of the plan with hard-earned human value patience. The marketers must explain this peculiar nature of the plan before selling it to build up customer retention in this regard. The proposed research study was undertaken with the aim of critically analyzing the responses of ULIP investors with regard to their knowledge of market fluctuations - - BSE Sensex, BSE All Cap, BSE 500, NIFTY etc. and using the unique feature of ULIP- switching between the funds as per the market fluctuations. Primary data was collected from only those respondents how have either invested in ULIP policies across the insurance industry. Three hypotheses were created and analyzed on the basis of tables and figures to reach the conclusion that investor’s age group and income are two identified independent variable for the purpose of study ULIP investment and although 48 % ULIP investors have knowledge of market fluctuation but 92% investors do not switch between the ULIP funds

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