A STUDY ON PERCEPTION OF INVESTOR’S IN AN ASSET MANAGEMENT ORGANISATION

management

This study will help to know about the investor’s perception with regard to mutual funds that is the schemes they prefer, the plans they are opting, the reasons behind such selections and also the knowledge level about the mutual fund. The objective of the study to know the perception of the investors, investor’s Adoption by the investors, demographic profile of the investors, to know the primary sources of knowledge and factors that influencing the investment decision of the investors. Descriptive research design is used in this study. This study is collected from both primary data is from questionnaire (100 Samples) and the secondary data is from websites and books referred from Asset Management Company. The sample survey has been conducted in Tamil Nadu city during the period for 3month. Statistical tool used for analysis are chi-square, ANOVA and percentage analysis. From the study it is inferred that there is a significant difference between & income level with respect to internet return towards the sources of knowledge. There is significant difference between the age group, education qualification & gender with respect to factor professional management & high return towards the investment decision. The findings of this study are most of the people hesitate in adopting for new age investments like mutual funds and prefer to invest in less risky investment options like recurring deposits. So, the company has to provide timely information relating to different trends in the mutual fund industry.

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