A STUDY ON INVESTOR’S LEVEL OF AWARENESS ABOUT COMMODITY MARKET

MANAGEMENT

The study entitled on investor’s level of awareness about commodity market. The management of the Stock Broking Service is in a position to know whether the investors are aware of the commodity market. To get the suggestion from the investors for the further development in providing awareness programme for the growth of the organization. The objectives is to study level of awareness, preference, demographic profile and the factors influencing the investment in commodity.Descriptrive research design is used in this study. The self-administrated questionnaire was used to collect data from the respondents. The questionnaire comprised factor influencing the investors in commodity market. Using a convenience sampling approach, a total of 142 customers were interviewed at Stock Broking. Tools used for analysis are percentage analysis, mean analysis and weighted average for analyzing primary data. The investor level of education is between UG and PG.The age category is between 25-50 and the gender is male. Majority of the investors are aware about the investment in commodity market. The study reveals that individual investors depends mainly on annual income and wants to earn high return in the short term period.The preference of investment is crude oil, silver, copper and gold compared to other commodities. The predominant factors influencing the investment in commodity are Online software, friends and brokerage.

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