A STUDY ON THE LEVEL OF FINANCIAL LITERACY AMONG RURAL WOMEN IN VIRUDHUNAGAR DISTRICT

Commerce

Financial Inclusion is the process of ensuring access to appropriate financial products and services needed by all sections of the society in general and vulnerable groups such as weaker sections and low income groups in particular at an affordable cost in a fair and transparent manner by mainstream institutional players. In most south-Asian countries, the status of women is low and their socio-economic conditions are much below than that of men. The researcher argues that it is important that development strategies that aim to boost rural women’s productive capacity must enhance women’s direct access to financial services, i.e. not mediated through their husbands. The success of Financial Inclusion Initiative is in the hand of rural people. Hence strategies should be formulated to bring the rural women into the access of financial services. In this context, the researcher attempts to evaluate whether financial literacy possessed by the rural women in Virudhunagar District to access financial services.

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