ANALYSIS OF PATIENT SATISFACTION IN THE MEDICAL REHABILITATION POLYCLINIC OF PRIMA RS MEDAN

Clinical Medicine

Patient satisfaction in hospitals plays a crucial role in evaluating healthcare quality. Several factors contribute to patient satisfaction, including waiting times, communication, facilities, therapy effectiveness, emotional support, and information provision. In 2024, the evaluation of patient satisfaction at RS Prima Medan's Medical Rehabilitation Polyclinic adheres to official guidelines to inform future service enhancements. Employing comprehensive measurement methods is fundamental for enhancing service quality. The study conducted in January 2024 at the Medical Rehabilitation Polyclinic of RS Prima Medan employed non-experimental quantitative research, involving 30 patients selected through purposive sampling. Data collection included online surveys and interviews, with analysis utilizing statistical techniques like the Chi-Square test and multiple logistic regression while upholding ethical standards and data validity. Results from the Chi-Square test revealed a significant correlation between Requirements, Procedures, Service Time, Fees/Rates, Facilities/Infrastructure, and patient satisfaction (p < 0.05). High service quality and reasonable prices can enhance customer satisfaction, whereas dissatisfaction may prompt patients to seek services from competitors. Multivariate analysis demonstrated that the Cost variable notably influences patient satisfaction at RS Prima Medan's Medical Rehabilitation Polyclinic, potentially impacting satisfaction by 4,178 times. These findings underscore the significance of cost management and specific service aspects in enhancing patient satisfaction. In conclusion, prioritizing price fairness and service quality is essential for retaining customers and achieving long-term healthcare business goals. Hospitals focusing on these aspects can bolster patient satisfaction, fostering a positive reputation within the healthcare sector

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