Successful digital transformation strategies in Global Business: A case Study on Unilever
Abstract & Details
Research Area
Business Analytics
Keywords
Digital Transformation
Global Business
Sustainability
Data-driven Marketing
Social Media Engagement
Brand Loyalty
Unilever
Dove
Environmental Responsibility
Abstract
Unilever has successfully conquered the process of digital transformation by prioritizing data-driven insights and sustainability. The business fosters a smooth omnichannel presence, incorporates sustainability into its brand story, and personalizes consumer experiences using artificial intelligence and analytics. Through social media, this data-centric strategy fosters brand connection and loyalty. Dove's digital marketing strategies, such as "Real Beauty" and "Self-Esteem Project," encourage diversity and question unattainable beauty standards in order to foster brand loyalty based on common values. These programs show how technology may be used to achieve both corporate goals and beneficial social effects. Unilever's digital transformation highlights the value of incorporating data-driven marketing, sustainability, and transparency in digital tools, and it provides other multinational corporations with a road map to success in the dynamic marketplace.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Md Mohibur Rahman | Moulvibazar Government College, Moulvibazar |
| 2 | Md Alamgir Miah | International American University, Los Angeles |
| 3 | Kazi Bushra Siddiqa | International American University, Los Angeles |
| 4 | Shuchona Malek Orthi | Westcliff University, Irvine |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Rahman, Md Mohibur, Miah, Md Alamgir, Siddiqa, Kazi Bushra, & Orthi, Shuchona Malek (2024). Successful digital transformation strategies in Global Business: A case Study on Unilever. International Journal of Advance Research and Innovative Ideas In Education, 10(1), 774-788.
MLA Style
Rahman, Md Mohibur, et al. "Successful digital transformation strategies in Global Business: A case Study on Unilever." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 1, 2024, pp. 774-788.
IEEE Style
Md Mohibur Rahman, Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi, "Successful digital transformation strategies in Global Business: A case Study on Unilever," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 1, pp. 774-788, 2024.
Vancouver Style
Rahman Md Mohibur, Miah Md Alamgir, Siddiqa Kazi Bushra, Orthi Shuchona Malek. Successful digital transformation strategies in Global Business: A case Study on Unilever. International Journal of Advance Research and Innovative Ideas In Education. 2024;10(1):774-788.
Harvard Style
Rahman, Md Mohibur, Miah, Md Alamgir, Siddiqa, Kazi Bushra, & Orthi, Shuchona Malek (2024) 'Successful digital transformation strategies in Global Business: A case Study on Unilever', International Journal of Advance Research and Innovative Ideas In Education, 10(1), pp. 774-788.
Chicago Style
Rahman, Md Mohibur, et al. "Successful digital transformation strategies in Global Business: A case Study on Unilever." International Journal of Advance Research and Innovative Ideas In Education 10, no. 1 (2024): 774-788.
Turabian Style
Rahman, Md Mohibur, et al. "Successful digital transformation strategies in Global Business: A case Study on Unilever." International Journal of Advance Research and Innovative Ideas In Education 10, no. 1 (2024): 774-788.