Impact of Menstruation on consumer behavior

Statistics, consumer behavior

Menstruation is an important factor of human existence, and it is important to study it rigorously. This analysis is about consumer behaviour and factors related to the menstrual cycle. There are unnecessary myths created and passed on concerning the menstrual cycle, and it becomes difficult for females to talk about the natural processes. With this as a driving force, the report was made to know about consumer behaviour in the markets, majorly how income and age affect the behaviour was part of the study. To get insights about the topic a questionnaire was prepared and 151 responses were analysed. From the hypothesis considered the dependent variables were income and age, in the hypothesis where income is the dependent variable the independent variables were the frequency of buying sanitary napkins, expenditure on sanitary napkins, and expenditure on cravings

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