USER'S INTENTION TOWARDS THE ADOPTION AND RECOMMENDATION OF INTERNET BANKING AMIDST THE PANDEMIC

Finance

The banking sector plays an incredible role in our country’s economy and provides us with lifeline security. The history of the banking industry got under many reconstructions and reworking suggestions to get evolved and prevail in today’s digitalizing world. The major scope of this research project is to increase the adoption of internet banking services and influence the impact of recommending others as well. The research includes convenient sampling with a sample size of 300 and plus with a general audience all over Tamil Nadu. The sampling technique implied here is the SEM model with the theory of planned action behavior as a basement with nine hypotheses in order to identify the impacting factors. The suggestions and findings were made at the end from the information collected from the sample inferred. The research study questions were made on the factors which will help us identify the direct and indirect influencing factors. As it was circulated around Tamil Nadu in spite of different demographic characteristics to inculcate the real respondent’s opinion in various ways to increase the adoption count. It also includes the pandemic situation covered as it created a huge change all over the world and got almost all the industries impacted and rushed our country to become much more digitalized than before.

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