Fast Moving H&M: An Analysis Of Supply Chain Management

Supply Chain Management

Globalization and liberalization led to the paradigm shift in ontology and epistemology of supply chain management today. Methods of research pertaining to object of study under supply chain management has underwent a transition. This research looks into the efficiency and effectiveness of the supply chain management of H&M by understanding its supply chain practices, performances and its operations across the world. This paper further evaluates and analyses the recent technological integrations such as Big Data, Artificial Intelligence, Data Matrix, Block Chain, Coded Couture App and Monki X HoloMe to H&M’s Supply Chain Operations. This paper attempts at tapping the transition through a comparison and contrast between the leading two apparel brands namely H&M and Zara. Any discussion on supply chain pertaining to these is focused around their unique strategies. Objective of the research is to propose weaknesses and strengths of H&M supply chain management and proposing the possibility of improving it further.

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