A Study On Consumer Attitude Towards FDI In Retailing With Reference To Palakkad City
Abstract & Details
Research Area
Marketing
Keywords
Retail
FDI and Awareness
Abstract
Retailing is the largest private sector industry in the world economy and a latest survey has projected India as the top destination for retail investors. FDI influence on the Indian retail sector sets in, the total size of the retail trade is expected to grow extensively and the consumer segments patronizing the big malls will create frenzy for organized retailing predicting a growth of 25-30 per cent per annum over the next decade. Moreover, Indian retail chains would get integrated with global supply chains since FDI will bring in technology, quality standards and marketing thereby, leading to new economic opportunities and creating more employment generation. In this study, an attempt is made to know the consumer awareness and attitude towards FDI.
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Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Dr.M.Vanishree | Assistant Professor, Department of International Business, Chikkanna Govt College, Tirupur |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Dr.M.Vanishree (2016). A Study On Consumer Attitude Towards FDI In Retailing With Reference To Palakkad City. International Journal of Advance Research and Innovative Ideas In Education, 1(3), 147-152.
MLA Style
Dr.M.Vanishree. "A Study On Consumer Attitude Towards FDI In Retailing With Reference To Palakkad City." International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 3, 2016, pp. 147-152.
IEEE Style
Dr.M.Vanishree, "A Study On Consumer Attitude Towards FDI In Retailing With Reference To Palakkad City," International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 3, pp. 147-152, 2016.
Vancouver Style
Dr.M.Vanishree. A Study On Consumer Attitude Towards FDI In Retailing With Reference To Palakkad City. International Journal of Advance Research and Innovative Ideas In Education. 2016;1(3):147-152.
Harvard Style
Dr.M.Vanishree (2016) 'A Study On Consumer Attitude Towards FDI In Retailing With Reference To Palakkad City', International Journal of Advance Research and Innovative Ideas In Education, 1(3), pp. 147-152.
Chicago Style
Dr.M.Vanishree. "A Study On Consumer Attitude Towards FDI In Retailing With Reference To Palakkad City." International Journal of Advance Research and Innovative Ideas In Education 1, no. 3 (2016): 147-152.
Turabian Style
Dr.M.Vanishree. "A Study On Consumer Attitude Towards FDI In Retailing With Reference To Palakkad City." International Journal of Advance Research and Innovative Ideas In Education 1, no. 3 (2016): 147-152.
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