Impact of Employment in Organised Retail Outlets- A Socio-Economic Analysis in Coimbatore District

Marketing

International Conference on Research avenues in Social Science

Next to agriculture, retailing is the second largest employment provider in the world. The Indian retail industry has presently emerged as one of the most dynamic and fast paced industries as several players have started to enter the market. It accounts for over 10 per cent of the country’s gross domestic product (GDP) and around eight per cent of the employment in India. This rapid developing sector which gives more employment opportunities to the people, which develops the social and economic status of the society which leads to better standard of living of the family. Finally a well developed social and economic prosperity of the nation can be achieved. Hence, the researcher felt that, a study on the employment in organized retail outlets is needed. This study will give answers for the following questions. 1. How far the employment in retail outlets has influenced and improved the people’s social status? 2. How far the employment in retail outlets has influenced and improved the people economic status?

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