CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS OF INDIAN BANKS

HUMAN RESEARCH MANAGEMENT

International Conference on Research avenues in Social Science

Corporate social responsibility (CSR) is a widely used concept these days, especially after companies’ bill 2013. But CSR activities and its strategic values in policy formulation for an industry may differ from other industries. Even the importance of integral components of CSR is different for every industry and this is the reason that one industry feels more responsible for the environmental issues while another industry feel like to invest in social issues. The purpose of this paper is to study the significance of CSR in Indian banking industry and how it is unlike in comparison to other industries even in the same sector. Content analysis was done to achieve this objective. Annual reports of 2013 – 14 were collected from official websites of banks and these banks were selected from published list of 500 listed companies of Dun & Bradstreet. It seems that banks feels more responsible for social issues and financial inclusion is the central part to fulfill their social responsibility while environmental issues remain unaddressed by most of them.

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